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Eco Lips Acquires Emergent Personal Care Company, Simply Soothing

Organic Lip Balm Brand Expands Cult Favorite, Bug Soother Bug Repellent Brand

Marion, Iowa (April 5, 2021) – Organic lip care brand leader, Eco Lips (, today announces the acquisition of Simply Soothing (, a fellow Iowa-based personal care company responsible for bringing Bug Soother Insect Repellent to the market.

Similar to Eco Lips, Simply Soothing’s brand values are centered on using good-for-you, simple ingredients. Founded in 2003, the company started small, but after the introduction of their handcrafted signature Bug Soother in 2008 sales really accelerated after the Iowa floods that brought the bugs.

“I know it’s a cliché in press releases like this to say ‘The two companies complement each other well.’ But, in this case, it really is incredibly true. We’ve been soothing lips for years, especially in the fall and winter. Now, we can soothe the whole body all year-round,” said founder and CEO of Eco Lips, Steve Shriver.

“Eco Lips is perfectly poised to service Simply Soothing’s existing customer base while, at the same time, adding distribution,” Shriver added. “I’ve always had so much respect for Freda [Simply Soothing CEO] and her products. The entire Eco Lips team is honored and excited to carry the Bug Soother brand forward!”

The eighth largest bug repellent brand in the United States, the Bug Soother brand includes the specialty bug repellent in the green bottle as well as the outdoor candles. The various products are found across 10,000 retail locations nationwide with growing distribution internationally, including the UK, Europe, Central America, Grand Cayman and Scandinavia.

“We are very excited to announce the acquisition of Simply Soothing by another Iowa company, Eco Lips. This partnership will help accelerate the growth of Bug Soother, a bug repellent recognized and loved by so many families across the US,” states Simply Soothing CEO, Freda Sojka. “We are really excited to work with Steve and the team at Eco Lips. Steve will continue to expand the Bug Soother brand to provide our effective product that families in the Midwest and even around the world have come to know and trust for their families.”

Eco Lips is known for pioneering the original organic lip balm in 2003 and revels in being the brand that manufactures the highest quality, certified organic, fair trade and non-GMO lip care products on the planet. The company offers private label and contracting manufacturing services with a wide variety of options as well. Their range of products includes lip balms, scrubs, tints, a vegan lip care line and body oil.


About Eco Lips

Founded in 2003, Eco Lips is the original organic lip balm. They manufacture the best USDA organic and Fair Trade Certified™ lip care products for the world using 100% renewable energy. Eco Lips products are Non-GMO Project Verified, Leaping Bunny Certified and gluten free. Eco Lips is a certified B Corporation focused on the triple bottom line: people, planet and profits. Private label and contract manufacturing is also available. To learn more, visit or call 866-326-5477.


Press Release – Eco Lips/Simply Soothing Merger

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